CALIA by Carrie Underwood is a fitness and lifestyle apparel & accessories line sold at DICK’S Sporting Goods. They came to us for a campaign that would inspire people everywhere to Stay The Path – to harness the power of fitness to become your best self, no matter where you are in your journey. The campaign showcases a day in the life of Carrie Underwood on tour, featuring inspiring glimpses into how she works in working out, no matter where the road takes her.